Real experience across media, healthcare, education, and service-based businesses, focused on strategies that actually drive growth.
Boston25, COX Media Group
At Boston25, I worked directly with businesses to plan and execute campaigns across OTT, digital out of home like billboards and gas station screens, traditional TV, and community and charity events.
The focus was always on getting in front of the right audience and making sure every channel worked together.
That is the same approach I take today. Strategy first, then execution that actually drives results.
Private School Enrollment Growth Strategist
Led the development and execution of a full enrollment marketing strategy for Saint Bernadette School in Northborough, focused on targeting the right audience and improving overall marketing efficiency.
Combined social media, digital campaigns, and local outreach to increase visibility, strengthen positioning, and drive more qualified inquiries.
Healthcare Market Expansion
Developed and executed a full growth strategy to expand a major weight loss organization in Massachusetts from a single location to seven across the region. The focus was on building consistent visibility, driving patient acquisition, and supporting scalable growth across multiple markets.
Led efforts across paid advertising, SEO, social media, and local partnerships including sports sponsorships, while also supporting the development of two proprietary mobile apps to enhance patient engagement and retention. All channels were aligned to create a consistent experience and drive sustained growth.
Real Estate Brand Positioning and Market Entry
Led the brand launch of Perch Society, a luxury real estate agency, with a focus on creating a strong, differentiated presence from day one. The goal was to establish a brand that felt elevated, modern, and aligned with the high-end market.
Developed the brand identity, and marketing materials, building out a social media strategy to support awareness and early traction. Every element was designed to create a cohesive brand experience and position the agency for growth in a competitive space.
Service Based Business Growth
Built the digital foundation for Ground Effects, a high-end hardscape and landscape design company, with a focus on improving visibility and driving qualified leads.
Led the website launch, optimized the site for search, and implemented SEO and lead generation strategies to attract the right clients. The result was a stronger online presence and a more consistent flow of high-quality inquiries.
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