Helping founders, practice owners, and leadership teams build marketing that actually runs. Serving private schools, healthcare practices, wealth management, hospitality, and service businesses, in Boston and nationwide.
15+ Years Experience | Former Digital Marketing Strategist at Boston25 / Cox Media Group | Top-Rated Marketing Consultant in Boston 2025 and 2026
Where to invest, what to stop, and how to scale. This phase identifies the gap between marketing activity and revenue. Deliverables include a positioning audit, channel efficiency review, and a 90-day priority roadmap.
Reach the right audience across the right channels, including the new ones. Paid media (Meta, Google), DOOH, OTT and traditional broadcast, local SEO, AI search visibility, and social. Not every channel for every client. The right mix for each.
Turn attention into booked revenue. Funnel design, landing page optimization, message-to-market match testing, and CRM workflows so every qualified lead reaches a sales conversation.
Build the AI-powered systems that keep marketing running without depending on someone's available hours. Automated content pipelines, AI-enhanced follow-up, performance dashboards, and continuous optimization that compounds month over month.
Most marketing consultants do one thing well. Strategy or execution. I do both, and AI-powered systems are the bridge. Fifteen years across Cox Media Group's Boston25 down to independent K-12 schools, dental practices, and service businesses means I've seen what works at every size. My clients see real outcomes. 84% inquiry growth. 117% more inbound leads. 29% more new patients. Not from more activity, but from better structure.
Build a Marketing Engine That Drives Real Growth.
Lina Bifano is a marketing strategist who works with healthcare, education, and service-based businesses to improve lead generation, conversion, and overall marketing performance.
With over 15 years of experience, I help businesses and private schools improve performance through marketing strategy, social media strategy, conversion optimization, and AI-driven marketing systems. As a Fractional CMO and VP of Marketing, I work directly with leadership teams to align strategy, execution, and results so marketing becomes a reliable driver of growth.
My focus is simple. Build marketing systems that attract the right audience, increase qualified leads, and improve conversion rates across every channel, including social media, paid campaigns, search, and your website.
I specialize in marketing strategy, enrollment growth for private and Catholic schools, lead generation, and AI-powered marketing automation. From high-converting funnels to scalable social media content systems, the goal is always the same. Improve performance, reduce inefficiencies, and drive measurable ROI.
The focus is not on marketing activity. It is on building systems that support consistent growth.
Areas of Focus
If you are looking for a Fractional CMO, marketing consultant, or strategic partner to help scale your business, improve enrollment, or optimize your marketing systems, let’s talk.
Massachusetts Institute of Technology (MIT) Certified
Voted a Top-Rated Marketing Consultant in Boston 2025 & 2026 by Digital Reference
Audit Your Marketing, Fix What’s Underperforming
Senior marketing leadership without the salary, the politics, or the agency pitch deck.
Leverage AI to enhance your marketing operations
Build a Scalable, High-Performance Growth Engine
Increase Enrollment with the Right Families, Not Just More Inquiries
This is a working session focused on your current marketing, what is driving results, and where there are gaps.
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You will leave the call with a clearer understanding of what to fix, what to prioritize, and what to do next.
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